ikenna nicolas

Client: Thee Glam Naija
Role: Talent Management & Growth Strategy

Objective
Started working with Nai-Jelee in late 2021, with an initial focus on negotiating contracts to ensure fair compensation for brand collaborations. Over time, took on full management of brand partnerships—overseeing inbound outreach, handling negotiations, and vetting opportunities for alignment with her brand values. Also supported content strategy by developing campaign ideas designed to deepen audience connection and expand reach, including longer-form videos on YouTube, makeup tutorials for Pinterest, and original Q&A Lives and beauty content on TikTok.
Outcome
Secured brand partnerships with Sally Beauty, Arctic Fox, Pinterest, L’Oréal, Yitty, Cetaphil, and Betsey Johnson, generating over $100K in deals across two years. Helped grow her TikTok following from 400K to 1M by refining strategy around how-to videos and thematic beauty storytelling, consistently achieving ~25% engagement rates.

Reference: naijelee@creatorcollectivetalent.com

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Client: Plated By Ross
Role: Branding, Website Development, Growth Strategy, Content Creation

Objective
Worked with Ross under a three-month contract to build a cohesive digital and growth strategy for his personal chef business. Core responsibilities included designing and launching a Squarespace website, developing clear service offerings and pricing models, creating a plan to boost client acquisition during the off-peak season (September–April), and crafting intentional content aligned with his brand values—elevated, informative, and client-centered.

Outcome
Launched a website that clearly reflects Ross’s culinary style and brand voice. Promoted his Tailored Meal Prep service on LinkedIn, both through posts and engagement in relevant groups, targeting working professionals who value the ease and personalization of a private chef. Formed strategic partnerships with life coaches and personal trainers whose clientele aligned with Ross’s target audience. Additionally, collaborated with OB/GYN, pediatric, and physical therapy offices to distribute business cards and brochures for prenatal and recovery meal services, placing his brand directly in front of expecting mothers and individuals recovering from injury.

Reference: chef.ross.lager@gmail.com

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Client: Buju Kitchen
Role: Branding & Growth Strategy

Objective:
Buju Kitchen approached me intending to pivot away from meal prep and personal cheffing toward experiences that combined a love for storytelling, cultural history, and food. While they had a range of ideas—from cooking classes to private dinner parties—they wanted to narrow their scope and design offerings that felt intentional, elevated, and aligned with their brand. They also needed support in pricing these experiences in a way that reflected their value.

Outcome:
Together, we developed a suite of well-defined, high-touch culinary experiences branded as edu-cooking classes—offered as team enrichment sessions for mid-sized companies and as group activities for girls' nights, friend hangouts, and bachelorette celebrations. We refined the service language, established a pricing structure aligned with the elevated experience, and promoted the offerings across Instagram, LinkedIn, and Cold Emailing to reach both corporate clients and casual social planners.

Reference: obeahwomanbrewingco@gmail.com

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Client: TAK - The Afrodisiac Kitchen
Role: Branding Strategy

Objective
TAK approached me with the goal of expanding their reach—both online and offline—after gaining early traction through a handful of successful events. They were looking to grow their audience and refine their brand presence. We collaborated on a brand strategy plan that mapped out the steps needed to support that growth and lay a strong foundation for future offerings and community engagement.

Outcome
Ongoing

Reference: andreas@theaphrodisiackitchen.com

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